As I noted last week, I've been tuning in to some less-than-quality reality TV lately for a special reason. And I ended up watching Monday's 2-hour episode of "I'm a Celebrity..." tonight on NBC.com because I missed it earlier this week. It was all worth it at around the 73-minute mark, when Stephen Baldwin got the chance to briefly talk about his charity of choice--Love146.
When I say briefly, I mean probably under a minute. But those few words translated into around 5 THOUSAND HITS on Love146's website within one hour.
The "celebrity" participants on the show talk about how it's one thing to write a check and think that you've done your part. But the only thing we might value even more than our bank accounts is our time. And to spend multiple weeks in the jungle to raise awareness about what Love146 does, about the issue of child sex trafficking, and hopefully some charitable financial donations in the process, shows real commitment for change. Good publicity/time in the limelight aside--I'm tipping my hat to you, Mr. Baldwin. I'll be voting for you until the very end.
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